Awesome fashion

It’s a vexing conundrum: you can tell a lot about a man by his shoes; yet there are only a limited number of ways a gentleman can truly express himself via his footwear. Men’s shoes just don’t cut it in the expansive design stakes.

But we’re sensing a mood shift, as evidenced by these snappy striders, fresh for Spring 2010.
Christian Louboutin's  Freddy Flats lace-up shoes are made with patent leather and smattered with a profusion of studs to the toe and heel. They scream: daringly dapper. Not surprisingly Pharrell Williams has already stepped out in a pair.

In keeping with what the bling theme,  Michael Kors  has released these Capote Flats. Made from tan leather and featuring silver toe jewellery they’re a statement in English eccentricity.  
( Bill Tikos )

What about  Ostwald Helgason fashion?

The use of print within fashion is not a new phenomenon, however, with technological innovation a surge of photosynthesis prints is giving an almost 3D effect to the finished garments. The fusion of colour, print and reality makes the wearer feel like a moving installation! One brand whose signature style integrates narrative prints and a kaleidoscope of colours is Susanne Ostwald and Ingvar Helgason of Oswwald Helgason.
The German and Icelandic designers met when both were working for a London design studio. They won two design grants from the German government and showed their first joint collection at Paris Fashion Week. Ostwald is the colour and print designer and Helgason is the maestro of the silhouettes. The Ostwald Helgason label launched in 2006 and stocks in Denmark, France, Hong Kong, Iceland, Japan, Netherlands, UK and US in shops such as Opening Ceremony, Kokon To Zai and Bauhaus, and boasts fans such as Rihanna and Daphne Guinness.
(Kate Vandermeer)

Ostwald Helgason

The label Ostwald Helgason was founded in 2008 by Susanne Ostwald and Ingvar Helgason.

Susanne Ostwald was born 1979 in Leipzig, Germany and has an MA in Fashion Design from the art college Burg Giebichenstein in Halle.
Ingvar Helgason was born 1980 in Reykjavik, Iceland, studied Fashion Design in Copenhagen and worked as a tailor in Iceland before studying Fashion Management in London. They met while working in a London design studio.

After receiving two highly sought after design grants from the German government they were invited to show their first collection during Paris Fashion Week at the German embassy. In 2008 a jury that included Sarah Lerfel from Colette, Paris and Henrik Vibskov invited Ostwald Helgason to show their collection during Berlin Fashion Week as part of a showcase of young talent.

Ostwald Helgason integrate narrative prints and exuberant colours into complex collections that include daywear, eveningwear and accessories.
Tailoring and draping are blended to achieve a soft yet structured architecture, which has become their signature. They work as a team on the overall look of the collections while individually Ostwald is responsible for the colours and print design and Helgason for the silhouettes.

A keen interest in art, nature and technology and love for traditional men’s tailoring and ethnic textile design is a constant source of inspiration for their collections.

The Ostwald Helgason customer is a confident woman of no specific age or social background. The use of unique prints, strong colours and a modern interpretation of tailoring has won them the attention of personalities known for their strong sense of style such as Daphne Guinness and Rihanna.